theCollectiveShift is a New York City based company founded in January 2008 by Jae Choi. The company represents creative talent and image makers who work in a range of fields including fashion, advertising, and fine art. The work of the artists the agency represents has been featured in publications such as French Vogue, American Vogue, Harper’s Bazaar, W Magazine, GQ, Interview and The New York Times Magazine.In addition their work has been featured in advertising campaigns for Gucci, Yves Saint Laurent, Levi’s, Nike, IBM, the Pirelli Calendar, Motorola, and L’Oreal.